SEO is currently huge within the online marketing world. So many people are trying to learn how to do it, what to do and what you can use. However, it is not as simple as that. If you’re unsure of how this whole thing works, you should always consider hiring an SEO expert for the job.
What Exactly is SEO?
This is the best question to ask. You need to know who you’re hiring and for what job. SEO is what search engines pick up on when people search for key phrases or words. Generally, these phrases and words are found in web content. When a match comes up for the search term, the search engine provides the user with the results of websites that match.
It is easy enough to understand what exactly it does, but how it works and how your website can pop up towards the beginning of search engines is another story.
Make sure to consider these aspects of a SEO company prior to hiring them. You need someone that gets the job done and gets it done right.
What’s Your SEO Success?
Can they show that they have a proven track record of SEO success in the past? This is a big consideration to keep in mind. You need to make sure that their results are shown, that they have references that you can contact and that they have a background doing this.
Newcomers in the field might be ideal, but depending on what you’re looking for, speak with someone that can show their results when you ask for them.
How Long Have They Been Doing This?
Having someone that has been in the field since the dinosaurs roamed is probably not a good idea. Not only because it isn’t like hiring a plumber where the systems stay pretty much the same, but because they might not be up to date on the technology. Search engines are always changing the ways SEO is done and ways it is the most effective.
Go with someone that has a good experienced past and knows the current trends in the SEO industry.
How Well Do They Communicate?
Knowing how well a company communicates not only helps you, but it helps them. By having them speak with you about what needs to be done and how it is going to be done, you never have surprises.
Surprises might be nice for some, but when it comes to your business and the SEO being done on it, they might not be the best.
How Do They Feel About Your Company?
Showing them what you do and how you do it is one thing and then having them do what they do best is usually just motions. You want someone that is passionate and cares about your company as much as you do.
Do they believe in what you’re trying to do? Are they for it? Do they understand it? While, no one has to agree eye to eye on everything, you also want someone that truly wants you to succeed and does get the bigger picture with everything you’re trying to do.
This shouldn’t just be a quick job to them, but something that they can sink some hours into and actually show you results.
How Marketing Savvy are They?
SEO is a lot of marketing rolled into one little online ball. They need to know little secret ways to execute some of the harder SEO tasks that have to be done. You want to make it to the top, but with someone that doesn’t know where to find the hidden nooks and crannies, you’re going to have a hard time.
Find someone competent and able to do the job, without having to worry about just the flat line, plain package you could get from just anyone, anywhere.
The Bottom Line
Trust in your gut to find the professionals that actually know SEO, know the online marketing world and know that your business does have a chance to make it to the top. You don’t want to find yourself just having the work done by someone that says they can do it, but doesn’t deliver on their promises.
While, SEO does take a bit to jump up and bring in results, it is also best to work with someone that can make your company really stand out in the sea of other results that come into play during a search.