How does Hosting Provider and TLD Affect SEO?

Things to Consider when Choosing a Hosting Provider

The provider you choose for hosting doesn’t matter much if you are launching a single website. Providers will differ in the add-ons and support they offer and the choice will only affect your SEO for a few reasons.

Speed

Speed is the most important thing that will affect your website from a hosting perspective and most hosting providers will be pretty transparent about that speed of the servers that will host your site.

Price

Cheaper hosting will not provide dedicated servers for your website and instead will install your website on a server that is shared with other websites. Depending on the traffic to the sites that are on the shared server, this may or may not be a good thing. While shared hosting is cheaper, it also means that the speed of your site is affected by the amount of traffic to the local sites on your shared server.

Dedicated Hosting

It is best to not leave your website in the hands of chance and many hosting providers will offer an upgraded service called dedicated hosting in which your website is installed on its own server and is therefore not affected by the traffic to other sites. I would recommend going with dedicated hosting for your money site if at all possible and shared hosting for any ancillary sites that will be linking to your main site.

Server Location

The location of the servers that your website will be served from is also important. If you want your website to rank well in Australia for example, you have a much better chance of showing up on Google Au if your website IP resolves to a server in Australia. Web hosting providers generally will give you the option to host your website in whatever country they have servers and generally will default to the United States. If you are not sure which country you want to rank in or you want to rank globally, you are best off launching the initial versions of your website on a platform that is hosted in the United States. In the case that your website is hosted on a server that is located in a single country, you will likely find it easiest to rank in the regional version of google with a matching TLD (Top Level Domain).

Top Level Domains (Top Level Domain) and SEO

A Top Level Domain is the part of your website’s address that is located after the “.” following your website’s name. The most common TLDs are .com, .net, and .org. Other TLDs such as .biz and .info. These common TLDs are available to anyone across the world who would like to utilize them for domain registration.

Common TLD

The most common TLDs are .com, .net, and .org. Other TLDs such as .biz and .info. These common TLDs are available to anyone across the world who would like to utilize them for domain registration.

Restricted TLD (rTLD)

Restricted top-level domains (rTLDs) include .gov, .aero, .biz, .edu, .mil, .museum, .name, and .pro. rTLDs require the registrant to meet certain criterion such as belong to a certain community (government entities can register under .gov), or legally represent a type of entity (ex. Educational entities can register under .edu). An example website that uses a rTLD is healthcare.gov.

Country-code TLDs (ccTLD)

The third type of TLD represents specific geographic locations and is called a country-code TLD (ccTLD). Examples include .ad (Andorra), .af (Afghanistan), and .tt (Trinidad and Tobago). The availability of registration under. The availability of registration under ccTLDs varies between regions. For example, to register under a .eu domain name, registrants are required to live or be located in a country belonging to the European Union. The ccTLD representing Italy is .it and is available for anyone to register under, but requires foreign registrants to designate a trustee service that is located within the region. Other ccTLDs such as .co have completely open registration policies. When considering hosting a site with a TLD that you are not familiar with it is best to check with the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN is a nonprofit organization that has assumed the responsibility of organizing the namespaces of the internet. ICANN develops

When considering hosting a site with a TLD that you are not familiar with it is best to check with the Internet Corporation for Assigned Names and Numbers (ICANN). ICANN is a nonprofit organization that has assumed the responsibility of organizing the namespaces of the internet. ICANN develops policy for the Domain Name System (DNS), manages the allocation of IPv4 and IPv6 IP addresses, and among other things manages the introduction and stability of TLDs.

If you are from the United States, you are likely familiar with the “google.com” domain name and probably would have no reason to have accessed any localized or regional TLD of the google website. Google is known to have around 199 ccTLDs that represent various specific geographic locations around the world. This is beneficial to Google for a number of reasons, but most importantly it allows for personalization of search results based on regional preferences. The SERP rankings of each ccTLD version of google differ from those outside of the local region and thus websites that intend to rank globally must take this into consideration. It is important to remember that google is not being purposely bias towards or against websites from certain regions. The regional variability of SERP rankings is the ranking algorithm’s automated response to previous localized user behavior. It’s no secret that there is a social bias toward purchasing domestic products over products that have been imported from international sellers. This type of social bias will continue to be incorporated into search results and makes ranking across mismatched ccTLDs a bit more difficult.

 

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