The Original Google Algorithm & Research Papers

The Anatomy of a Large-Scale Hypertextual Web Search Engine By: Sergey Brin & Lawrence Page Published: 1998 Google was conceived as an effort to better organize the rapidly growing amount of information on the web. Primitive methods of organization that involved a high level of human curation had already been employed but it was clear […]

Best Places to Find Quality SEO Information

I’ll say it right out front: It is very difficult to get high quality and trustworthy information about search engine optimization. I attribute this to a few main reasons: 1. Google is Secretive It’s no secret that Google is secretive, why wouldn’t they be? If Google released the exact inner workings of their search algorithm, […]

The Cover Letter That Landed Me A Digital Marketing and SEO Position

This was sent to me by the business owner and I thought it would be worth sharing. I applied for this position ~1 year ago and just last month converted over to working for myself at Diamond Pillar full time while retaining this company as a client. I have removed some identifying information but otherwise, […]

How to Select SEO Friendly Server, Hosting, and Platform for Your New Website

There are many ways that a developer can construct a website. Probably the easiest method for both the developer and the webmaster is by utilizing a publishing platform such as WordPress or Shopify. WordPress is open source and so widely used that it is working its way to becoming the standard platform for small business […]

How does Hosting Provider and TLD Affect SEO?

Things to Consider when Choosing a Hosting Provider The provider you choose for hosting doesn’t matter much if you are launching a single website. Providers will differ in the add-ons and support they offer and the choice will only affect your SEO for a few reasons. Speed Speed is the most important thing that will […]

How to Determine if a Website is Trustworthy

Estimated Website Traffic Through some very complicated methods, there are services that estimate how much traffic that websites get. This metric is decently accurate and in many cases is worth taking a peak at just to get an idea of the popularity of the site that you are questioning. I utilize a Google Chrome plugin […]

Best Digital Marketing & SEO Tools

Best Broken Link Checkers Google Chrome Plugins Check My Links Broken Link Checker URL Auditor Software Screaming Frog SEO Spider Xenu Link Sleuth LinkChecker Online Services Online Broken Link Checker W3c link checker Google Webmaster Tools Dead Link Checker Submit Express Broken Link Checker WordPress Plugins All in one SEO Icegram – email optink, popups, […]